How To Write A Killer Sales Letter

Anyone who has every worked in sales knows, that it is a tough field to be in. Writing a sales letter is also a difficult thing to do for the most adept of sales people, but writing a Killer sales letter is even tougher. Many sales directors spend hours marveling why they can’t get their sales letter just right.

It actually isn't that difficult if you think about this way, "put yourself in your customers shoes and ask what benefit would I get by reading this sales letter?" Remember that word “benefit” which ought to be the focal point of your letter. Many sales people adopt bits and pieces of information from here and there and produce a sales letter that is just that "a sales letter". They literally hurl every sales pitch they ever picked up, onto people and then they get what they deserve, instant rejection.

A sales letter should not be an presentation of your product or company. Every word is crucial in the sales letter so do not waste a single one, which might deflect your potential customer’s attention. They are not concerned with the features of you product but in how your offer could be a "benefit" (there is that word again) to them. Consider your customer’s point of view and ask yourself why should I read the letter? Is there any "benefit" or offer to me which cannot be refused? Can you convince me that it is actually an offer I can't live without?

The header or headline is very important to any sales letter. It should be aimed directly at the customer, it should present a question that commands further investigation. Your header should not pose questions that can be answered with a "yes" or "no" answer, they should command further studying to identify which mistakes the author is pertaining to. Titles that promise solutions to your customers needs are the best. Such as "How To..." or "10 Keys to ..." are usually a dependable and effective.

The headline shouldn't be more than a line, thus try to be as particular as possible but with greatest affect. Nobody has time to read each and every letter in these fast paced times of instant gratification. If you are not able to convey your message to the audience in the first few seconds, then you have lost those customers.

Now, having made a sound effort with the heading, it’s time to work on the body of the letter. You need to keep up the level of enthusiasm that you created in the customer’s mind with the heading. Once again it is crucial to remember not to focus on features of the product you are trying to sell but on the "benefits" it has for your customer. Things like how much money it is going to save them and how it would impact their lives should be mentioned.

Make them recognise how they can't live without your product. 90% of sales is emotional, people buy because they want to make their life better, want an answer to that long standing problem they have had. They want to gain more time in the day, and make their lives easier. If you can show them how your product can achieve these things, you have a good chance of making the sale.

Remember, a individual reading your sales letter will perpetually have doubts in mind as to how this will benefit them, So be ready to clear those doubts and answer their conerns. Have testimonials that talk about the questions others had and how your product solved those problems for them.

Do not forget to prompt your customer to take action. If it is an email, prompt your reader to click on a link to act now or provide a contact number if it is a direct mail. Likewise remind them that if they don’t act now they will forfeit the offer as the offer is for limited time only or only 100 more available. Make them sense a need for urgency to buy now!

Once you are done with the body of the letter, one of the important parts of the sales letter is the P.S.. Many people merely scan the beginning and end of the letter. So, try to convey something that will motivate them to go back to the letter and read it. It will be a perfect end to your killer sales letter.

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