Change Your Sales Tactics When Selling To A Woman Vs. A Man

Different approaches should be taken when selling products or services to a man when compared to a woman. As they say men are from mars and women from Venus both of them think very differently hence, their thinking should be influenced by different methods.

For example, when a man decides to buy a car he looks for the latest model, speed, mileage, etc. But when a woman goes to buy a car she will choose a car depending on the color. She would like to match it either with her work dress or accessories and will be concerned whether there is enough space to store her necessities. Because their psychologies differ so much, they should be convinced to buy a product using different methods.

Presentation is also very important. The salesperson talking to a male client doesn’t have to concentrate on their own looks and cleanliness. It is okay if he doesn’t have the required documents on hand and his sleeves are folded up. But when the same salesperson is referring to a female client, he should be spotless from head to toe. He should comb his hair properly, have manicured nails and even his shoes should be well-polished. The salesperson should be prepared with all the necessary documents before hand and shouldn’t go rushing in front of the customer. Women seek perfectionism.

Words should be spoken with extra care in front of a woman customer. Women are better listeners and will analyze each spoken word. A lot of emotion should be involved in the talking because women are drawn to emotions immediately. Such as when selling clothes to a woman, tell her how you feel bad for her if she has to sweat in the summer due to the nature of her job. Pick a nice cotton dress for her and ask her to try it on. The customer will be highly touched and will take less time to buy the product. Seventy five percent of the job is done if she is won emotionally.

Next important point is to never stop talking in front of the female customer. The moment the salesperson stops talking, she will start thinking deeply about the product and will start examining every detail of the product and give a second thought to the product. Women have the capability of multi-tasking. They will be able to listen as well as read the manual at the same time. So keep her involved in many things at the same time.

Most men lack the talent of multi-tasking. If a male client gets involved with something else, stop speaking immediately because he will be unable to concentrate on both things and it will lead him into a confused state.

It’s generally not a good idea to have a woman salesperson when a male client is to be handled. Women talk a lot and men are bad listeners. The woman salesperson will go on about the product and the man will just nod his head without getting any meaning out of it. On the other hand, a woman client can easily express how much she has followed along.

Even if she doesn't speak, her facial expressions will tell it all. So when a salesperson is dealing with a female customer, he or she should watch out for the client’s expressions. If she shows any state of confusion or dislike, try taking a different approach.

Male clients can be made to understand about the product with a simple drawing. Men have good capability of visualizing the three dimensional images of the product which is being referred to. But women are not so good at that. To present a clear picture, the sample or the actual product should be shown to her.

Complimenting a male customer is a very good idea. He will be over whelmed and will take it in a good sense. But a woman is a careful listener, so any compliment should be given with extra care. Any fake compliment will be immediately detected.